In the world of residential retrofit, we are hitting a hard wall. We call it the “Electrification Cliff.” It happens when a homeowner wants to modernize their energy profile—adding a heat pump, an induction range, and an EV charger—while simultaneously answering the call for housing density by building a detached Accessory Dwelling Unit (ADU). The…
Free Money isn’t Free if You Can’t Access It For homeowners, the promise of electrification often comes with a headline: “Get thousands of dollars back!” But for contractors, that headline often translates to: “Hours of unpaid paperwork.” We are currently living in the “Golden Age” of incentives. Between the federal Inflation Reduction Act (IRA) and…
The Fear of the Cold Shower In any electrification sales conversation, the Heat Pump Water Heater (HPWH) is usually the hardest sell. The homeowner isn’t worried about the carbon footprint; they are worried about their teenager taking a 20-minute shower. They ask: “Will it keep up?” And too often, the honest answer from an inexperienced…